{"title":"New Arrivals","description":"\u003cp\u003eExplore the latest arrivals at Indeloom, curated for women who love fresh handloom sarees, Jamdani kurtis, festive ethnic wear and artisan-made Indian textiles. This collection brings together newly added pieces across sarees, unstitched kurti sets, silk drapes, cotton weaves and handcrafted designs.\u003c\/p\u003e\n\u003cp\u003eDiscover new Kanjivaram silk sarees, Korvai silk cotton sarees, Jamdani sarees, Chanderi sarees, Ilkal sarees, Tussar silk sarees, Organza silk sarees, Pen Kalamkari sarees and Jamdani kurti sets as they arrive online. Each product is selected for its colour, craftsmanship, wearability and festive appeal.\u003c\/p\u003e\n\u003ch2\u003eWhat You’ll Find in New Arrivals\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLatest handloom sarees and festive drapes\u003c\/li\u003e\n\u003cli\u003eNew Jamdani kurti and dupatta sets\u003c\/li\u003e\n\u003cli\u003eFresh colours, borders, motifs and limited pieces\u003c\/li\u003e\n\u003cli\u003eSilk, cotton, silk cotton, organza, Tussar and Jamdani collections\u003c\/li\u003e\n\u003cli\u003eEthnic wear for festivals, weddings, gifting and everyday elegance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Shop New Arrivals at Indeloom?\u003c\/h2\u003e\n\u003cp\u003eMany handloom and handcrafted products are made in limited quantities. Shopping from New Arrivals helps you discover fresh designs before they move into regular collections or sell out. Browse this edit to find newly launched sarees and kurti sets for festive styling, office ethnic wear, family occasions and special celebrations.\u003c\/p\u003e\n\u003cp\u003eShop Indeloom’s New Arrivals online and discover the newest handloom sarees, Jamdani kurtis and handcrafted ethnic wear added to our collection.\u003c\/p\u003e","products":[{"product_id":"ikkat-saree-001","title":"Traditional Ilkal Cotton Silk Viscose Saree  |  Sapphire Blue","description":"\u003ch3 data-end=\"68\" data-start=\"0\"\u003eIlkal Saree Affordable Handloom Comfort for Everyday Wear\u003c\/h3\u003e\n\u003cp data-end=\"415\" data-start=\"70\"\u003eIlkal Saree Edit is crafted using a combination of cotton, silk, and viscose across the body, border, and pallu. Ilkal sarees are very popular and affordable, known for their comfort, durability, and everyday usability. The fabric blend makes this saree all-weather friendly and extremely low on maintenance, making it suitable for regular wear.\u003c\/p\u003e\n\u003cp data-end=\"653\" data-start=\"417\"\u003eLightweight and easy to drape, this saree is an ideal choice for various festivals as well as everyday wear and workwear. Its simple traditional appeal and practical fabric composition make it a reliable option for daily ethnic styling.\u003c\/p\u003e\n\u003ch3 data-end=\"673\" data-start=\"655\"\u003e Key Features\u003c\/h3\u003e\n\u003cp data-end=\"868\" data-start=\"674\"\u003eCombination of cotton, silk, and viscose\u003cbr data-end=\"719\" data-start=\"716\"\u003e Popular and affordable Ilkal saree\u003cbr data-end=\"758\" data-start=\"755\"\u003e All-weather friendly fabric\u003cbr data-end=\"790\" data-start=\"787\"\u003e Extremely low on maintenance\u003cbr data-end=\"823\" data-start=\"820\"\u003e Lightweight and comfortable for daily use\u003c\/p\u003e\n\u003ch3 data-end=\"888\" data-start=\"870\"\u003eSpecifications\u003c\/h3\u003e\n\u003cp data-end=\"983\" data-start=\"889\"\u003e Saree Length: 6.12 meters\u003cbr data-end=\"919\" data-start=\"916\"\u003e Saree Width: 47.5 inches\u003cbr data-end=\"948\" data-start=\"945\"\u003e Material: Silk, Cotton, Viscose\u003c\/p\u003e\n\u003ch3 data-end=\"998\" data-start=\"985\"\u003eIdeal For\u003c\/h3\u003e\n\u003cp data-end=\"1062\" data-start=\"999\"\u003e Everyday wear\u003cbr data-end=\"1017\" data-start=\"1014\"\u003e Office and workwear\u003cbr data-end=\"1041\" data-start=\"1038\"\u003e Festive occasions\u003c\/p\u003e\n\u003cp data-end=\"1062\" data-start=\"999\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"indeloom","offers":[{"title":"Sapphire Blue","offer_id":45479619821821,"sku":"TLIKVSSR052","price":5600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/3_5358e215-ea4c-4afc-8f53-f7099804abd2.png?v=1755840751"},{"product_id":"pink-border-ikkat-saree-005","title":"Traditional Ilkal Cotton Silk Viscose Saree  |  Brick Red","description":"\u003ch3 data-end=\"68\" data-start=\"0\"\u003eIlkal Saree Everyday Handloom Comfort with Timeless Style\u003c\/h3\u003e\n\u003cp data-end=\"428\" data-start=\"70\"\u003eIlkal Saree Edit is made using a combination of cotton, silk, and viscose across the body, border, and pallu. Ilkal sarees are known for being very popular and affordable, offering a perfect balance of comfort and traditional appeal. The fabric blend makes this saree all-weather friendly and extremely low on maintenance, making it suitable for regular use.\u003c\/p\u003e\n\u003cp data-end=\"657\" data-start=\"430\"\u003eLightweight and easy to drape, this saree is an ideal choice for various festivals as well as everyday wear and workwear. Its simple elegance and practical fabric composition make it a versatile addition to any ethnic wardrobe.\u003c\/p\u003e\n\u003ch3 data-end=\"677\" data-start=\"659\"\u003e Key Features\u003c\/h3\u003e\n\u003cp data-end=\"873\" data-start=\"678\"\u003e Combination of cotton, silk, and viscose\u003cbr data-end=\"723\" data-start=\"720\"\u003e Popular and affordable Ilkal saree\u003cbr data-end=\"762\" data-start=\"759\"\u003e All-weather friendly fabric\u003cbr data-end=\"794\" data-start=\"791\"\u003e Extremely low on maintenance\u003cbr data-end=\"827\" data-start=\"824\"\u003e Lightweight and comfortable for daily wear\u003c\/p\u003e\n\u003ch3 data-end=\"893\" data-start=\"875\"\u003eSpecifications\u003c\/h3\u003e\n\u003cp data-end=\"988\" data-start=\"894\"\u003e Saree Length: 6.12 meters\u003cbr data-end=\"924\" data-start=\"921\"\u003e Saree Width: 47.5 inches\u003cbr data-end=\"953\" data-start=\"950\"\u003e Material: Silk, Cotton, Viscose\u003c\/p\u003e\n\u003ch3 data-end=\"1003\" data-start=\"990\"\u003eIdeal For\u003c\/h3\u003e\n\u003cp data-end=\"1067\" data-start=\"1004\"\u003e Everyday wear\u003cbr data-end=\"1022\" data-start=\"1019\"\u003e Office and workwear\u003cbr data-end=\"1046\" data-start=\"1043\"\u003e Festive occasions\u003c\/p\u003e\n\u003c!----\u003e","brand":"indeloom","offers":[{"title":"Brick Red","offer_id":45481124397309,"sku":"TLIKVSSR050","price":5900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/0Q8A7738.jpg?v=1755872973"},{"product_id":"black-and-white-checks-ikkat-saree-006","title":"Traditional Ilkal Cotton Silk Viscose Saree  |  Midnight Black","description":"\u003ch3 data-start=\"0\" data-end=\"63\"\u003eIlkal Saree Everyday Comfort with Traditional Appeal\u003c\/h3\u003e\n\u003cp data-start=\"65\" data-end=\"387\"\u003eIlkal Saree Edit is crafted using a combination of cotton, silk, and viscose across the body, border, and pallu. Ilkal sarees are very popular and affordable, known for their comfort and practicality. The fabric blend makes this saree all-weather friendly and extremely low on maintenance, making it ideal for regular use.\u003c\/p\u003e\n\u003cp data-start=\"389\" data-end=\"618\"\u003eLightweight and easy to drape, this saree is suitable attire for various festivals as well as everyday wear and workwear. Its simple elegance and functional fabric composition make it a dependable choice for daily ethnic styling.\u003c\/p\u003e\n\u003ch3 data-start=\"620\" data-end=\"638\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"639\" data-end=\"834\"\u003e Combination of cotton, silk, and viscose\u003cbr data-start=\"681\" data-end=\"684\"\u003e Popular and affordable Ilkal saree\u003cbr data-start=\"720\" data-end=\"723\"\u003e All-weather friendly fabric\u003cbr data-start=\"752\" data-end=\"755\"\u003e Extremely low on maintenance\u003cbr data-start=\"785\" data-end=\"788\"\u003e Lightweight and comfortable for daily wear\u003c\/p\u003e\n\u003ch3 data-start=\"836\" data-end=\"854\"\u003eSpecifications\u003c\/h3\u003e\n\u003cp data-start=\"855\" data-end=\"949\"\u003e Saree Length: 6.12 meters\u003cbr data-start=\"882\" data-end=\"885\"\u003e Saree Width: 47.5 inches\u003cbr data-start=\"911\" data-end=\"914\"\u003e Material: Silk, Cotton, Viscose\u003c\/p\u003e\n\u003ch3 data-start=\"951\" data-end=\"964\"\u003eIdeal For\u003c\/h3\u003e\n\u003cp data-start=\"965\" data-end=\"1028\"\u003e Everyday wear\u003cbr data-start=\"980\" data-end=\"983\"\u003e Office and workwear\u003cbr data-start=\"1004\" data-end=\"1007\"\u003e Festive occasions\u003c\/p\u003e\n\u003c!----\u003e","brand":"indeloom","offers":[{"title":"Midnight Black","offer_id":47222836789501,"sku":"TLIKVSSR049","price":4900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/0Q8A7454_26d0ff47-900f-4450-83f3-4505bced2b00.jpg?v=1755871704"},{"product_id":"handloom-korvai-silk-cotton-saree-dark-purple-creme-white-014","title":"Handloom Korvai Silk Cotton Saree  |  Brick Red","description":"\u003ch3\u003e\u003cstrong\u003ePure Handloom Korvai Silk Cotton Saree A Heritage Weave from Tamil Nadu\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience the beauty of \u003cstrong\u003eKorvai weaving\u003c\/strong\u003e, a centuries-old South Indian handloom tradition from Tamil Nadu. This unique technique weaves the saree body and border separately and interlocks them at every weft, resulting in a saree that is exceptionally durable, structured, and elegant.\u003c\/p\u003e\n\u003cp\u003ePreserved through generations of skilled artisans, Korvai weaving is an integral part of South India's silk tradition. Revered by saree connoisseurs worldwide, this handwoven Korvai silk cotton saree is a timeless choice for those who value authenticity, craftsmanship, and cultural heritage a perfect for festive occasions, weddings, and refined ethnic wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003eTraditional Korvai weaving technique\u003cbr\u003eBorder and body interlocked for superior strength\u003cbr\u003eHandwoven by skilled South Indian artisans\u003cbr\u003eSilk cotton fabric with a comfortable, graceful drape\u003cbr\u003eClassic heritage design with timeless appeal\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSaree Description\u003c\/strong\u003e\u003cbr\u003eFabric: Silk Cotton\u003cbr\u003eSaree Length: 5.5 m\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlouse Description\u003c\/strong\u003e\u003cbr\u003eBlouse: Running Blouse\u003cbr\u003eBlouse Length: 80 cm\u003cbr\u003eBlouse Width: 47 in\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003cbr\u003eFestive and traditional wear\u003cbr\u003eWeddings and ceremonies\u003cbr\u003eCultural celebrations\u003cbr\u003eElegant everyday ethnic styling\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWash Care\u003c\/strong\u003e\u003cbr\u003eDry Wash Only\u003c\/p\u003e\n\u003c!----\u003e","brand":"indeloom","offers":[{"title":"Brick Red","offer_id":45541425545469,"sku":"HMKVSCSR258","price":8750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/0M1A8506_6ff126e6-6657-451b-9207-57764122b4f8.jpg?v=1778999780"},{"product_id":"handloom-korvai-silk-cotton-saree-sky-blue-golden-yellow-038","title":"Handloom Korvai Silk Cotton Saree  |  Watermelon Pink","description":"\u003ch3\u003e\u003cstrong\u003ePure Handloom Korvai Silk Cotton Saree  A Heritage Weave from Tamil Nadu\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCelebrate the beauty of tradition with this \u003cstrong\u003epure handloom Korvai silk cotton saree\u003c\/strong\u003e, crafted using a centuries-old weaving technique native to Tamil Nadu. The Korvai method involves weaving the \u003cstrong\u003eborder and body separately and interlocking them at every weft\u003c\/strong\u003e, giving the saree its signature durability, structured elegance, and refined finish.\u003c\/p\u003e\n\u003cp\u003eAn integral part of South India's silk weaving legacy, Korvai weaving has been passed down through generations of skilled artisans who continue to create exquisite silk sarees admired across the world. This saree reflects rich cultural heritage, authentic craftsmanship, and timeless appeal making it a perfect choice for festive occasions, weddings, and traditional celebrations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSaree Description\u003c\/strong\u003e\u003cbr\u003eFabric: Silk Cotton\u003cbr\u003eSaree Length: 5.5 m\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlouse Description\u003c\/strong\u003e\u003cbr\u003eBlouse: Running Blouse\u003cbr\u003eBlouse Length: 80 cm\u003cbr\u003eBlouse Width: 47 in\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWash Care\u003c\/strong\u003e\u003cbr\u003eDry Wash Only\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"indeloom","offers":[{"title":"Watermelon Pink","offer_id":45616864395517,"sku":"HMKVSCSR255","price":8750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/0M1A8530.jpg?v=1776331397"},{"product_id":"imperial-red-jamdani-2-piece-set-kurti-dupatta-unstitched-586","title":"Handwoven Jamdani Muslin Kurti  |  Classic Red","description":"\u003ch1 class=\"product__title\"\u003e\u003cbr\u003e\u003c\/h1\u003e\n\u003cp\u003eHandwoven Handloom Muslin Jamdani Kurti Set With Beautiful Hand-made Tassels On Sides Of Kurti, inspired by elements of nature floral buttis, birds,\u003c\/p\u003e\n\u003cp\u003eKurti Dupatta Only- 2.5 Meters X 44 inches\u003c\/p\u003e\n\u003cp\u003eOne set of 2Pcs salwar suit containing Kurta Only\u003c\/p\u003e\n\u003cp\u003eEach piece is a testament to 4-5 days painstaking craftsmanship, a labor of love destined to be treasured for generations to come.\u003c\/p\u003e","brand":"Indeloom","offers":[{"title":"Classic Red","offer_id":46053139349757,"sku":"HNJDMNKT064","price":5230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/43_dd8ae06a-b080-4292-9d31-2694c0111fbe.png?v=1755840288"},{"product_id":"handloom-korvai-silk-cotton-saree-orange-102","title":"Handloom Korvai Silk Cotton Saree  |  Coral Red","description":"\u003ch3\u003ePure Handloom Korvai Saree  Orange | A Heritage Weave to Treasure\u003c\/h3\u003e\n\u003cp\u003eMake a striking statement with this \u003cstrong\u003epure handloom Korvai saree in Orange\u003c\/strong\u003e, crafted using a centuries-old weaving technique native to South India, especially Tamil Nadu. The Korvai technique involves weaving the saree's body and border separately and then interlocking them at every weft, creating a strong, durable, and beautifully structured saree that stands apart in quality and finish.\u003c\/p\u003e\n\u003cp\u003eRooted in South India's rich silk weaving tradition, Korvai weaving has been passed down through generations of skilled artisans who continue to preserve this exquisite craft. This saree blends cultural heritage with timeless elegance, making it a perfect choice for women who appreciate authenticity, craftsmanship, and graceful ethnic style. Ideal for festive wear, weddings, and special occasions, it is a piece you will cherish for years to come.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e Authentic Korvai weaving technique from Tamil Nadu\u003cbr\u003e Border and body woven separately and interlocked for durability\u003cbr\u003e Pure handloom craftsmanship by skilled artisans\u003cbr\u003e Silk cotton fabric for a comfortable yet elegant drape\u003cbr\u003e Rich deep pink shade that enhances festive and traditional looks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSaree Description\u003c\/strong\u003e\u003cbr\u003e Fabric: Silk Cotton\u003cbr\u003e Saree Length: 5.5 meters\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlouse Description\u003c\/strong\u003e\u003cbr\u003e Blouse: Running Blouse\u003cbr\u003e Blouse Length: 80 cm\u003cbr\u003e Blouse Width: 47 inches\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003cbr\u003e Festive celebrations\u003cbr\u003e Weddings and traditional functions\u003cbr\u003e Cultural events\u003cbr\u003e Premium ethnic and heirloom wardrobes\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWash Care\u003c\/strong\u003e\u003cbr\u003eDry Wash Only\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Indeloom","offers":[{"title":"Coral Red","offer_id":46259145933053,"sku":"HMKVSCSR235","price":8750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/22_f68bc5cd-7d21-41cb-a75e-b1adbfccd23a.png?v=1755840095"},{"product_id":"handloom-korvai-silk-cotton-saree-pink-green-118","title":"Handloom Korvai Silk Cotton Saree  |  Magenta Pink","description":"\u003cp\u003ePure Handloom Korvai Silk Cotton Saree Crafted in Timeless Tradition\u003c\/p\u003e\n\u003cp\u003eDiscover the beauty of\u0026amp;nbsp;Korvai weaving, a centuries-old handloom technique native to Tamil Nadu and deeply rooted in South Indias silk weaving heritage. This intricate method involves weaving the\u0026amp;nbsp;border and body separately and interlocking them at every weft, creating a saree that is exceptionally durable, well-structured, and elegant.\u003c\/p\u003e\n\u003cp\u003ePassed down through generations of skilled artisans, Korvai weaving continues to produce exquisite silk sarees admired across the world for their craftsmanship and cultural value. This\u0026amp;nbsp;pure handloom Korvai silk cotton saree\u0026amp;nbsp;blends heritage artistry with everyday comfort, making it an ideal choice for festive wear, weddings, and traditional occasions.\u003c\/p\u003e\n\u003cp\u003eSaree Description\u003cbr\u003eFabric: Silk Cotton\u003cbr\u003eSaree Length: 5.5 m\u003c\/p\u003e\n\u003cp\u003eBlouse Description\u003cbr\u003eBlouse: Running Blouse\u003cbr\u003eBlouse Length: 80 cm\u003cbr\u003eBlouse Width: 47 inches\u003c\/p\u003e\n\u003cp\u003eWash Care\u003cbr\u003eDry Wash Only\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"indeloom","offers":[{"title":"Magenta Pink","offer_id":46617566707965,"sku":"HMKVSCSR232","price":8250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/9362\/1892\/files\/11_f6889092-ccb8-4482-acf4-60c58beea8a9.png?v=1757408026"},{"product_id":"pure-handloom-korvai-saree-pastel-green","title":"Handloom Handloom Silk Cotton Saree  |  Pistachio Green","description":"\u003cp\u003ePure Handloom Korvai Silk Cotton Saree Crafted in Timeless Tradition\u003c\/p\u003e\n\u003cp\u003eDiscover the beauty of\u0026amp;nbsp;Korvai weaving, a centuries-old handloom technique native to Tamil Nadu and deeply rooted in South Indias silk weaving heritage. This intricate method involves weaving the\u0026amp;nbsp;border and body separately and interlocking them at every weft, creating a saree that is exceptionally durable, well-structured, and elegant.\u003c\/p\u003e\n\u003cp\u003ePassed down through generations of skilled artisans, Korvai weaving continues to produce exquisite silk sarees admired across the world for their craftsmanship and cultural value. 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